About
Founded in Vancouver in 1992, Blenz Coffee is a Canadian specialty coffee brand, with a growing presence across British Columbia and international markets.
Business Goals
Blenz knew its "just another coffee shop" identity was no longer enough. The Blenz 2.0 deck was built to unite franchise partners around a single shift: from a training-led hierarchy to a coaching-first partnership, and from a coffee brand to a people-forward custom-beverage experience.
The goal was to attract a younger demographic with a 60/40 audience split and make franchisee success the true measure of company success.