Identity design for Pentaleap, a retail
media ad-serving technology
I contributed to the design of Pentaleap's H1 2025 Sponsored Products Benchmarks Report, an industry research piece published bi-annually, analyzing how major U.S. retail media networks are evolving their monetization strategies. Having first worked on this report in mid-2023, I've contributed to a total of 6 editions published through 2026.
To maximise anticipation around one of the Pentaleap's most sought-after content pieces, I designed a series of pre-launch teasers to build hype and curiosity ahead of each report release.
I explored pattern designs using Pentaleap's logo symbol and brand gradient colors, creating versatile visual assets that can serve as branded backgrounds for social media content.
Due to a tight two-week deadline, I sourced icons from a Figma plugin and customised them to align with Pentaleap's visual identity.
Our team contributed to an out-of-the-box ABM campaign targeting prospects locked into competitor platforms. We physically mailed boxes containing a $10 bill to decision-makers at target companies. Scanning the QR code on the box led to a personalised landing page featuring our CEO, Andreas, walking the recipient through the exact cost of poor ad relevance on their own website and how Pentaleap solves it.
